Thailand distributes various brands of Candy such as Ole', Halls, Heartbeat etc. Each brand has its identity so I plan to produce concentrate vitamin C candy. It is not only tasty but it's also beneficial for consumers. This vitamin C gives healthy benefits as follows:
1) to prevent scurvy
2) to reduce choresteral in blood stream
3) to reduce stress
4) to improve bones and teeth of children
From above idea, vitamin C candy is appropriate for all, especially, mothers who would like her baby getting healthy.
A Marketing Strategy
A marketing strategy is very important for selling the product. I plan to advertise on TV about benefit of the concentrated vitamin C candy and its difference from other candies. Futhermore, I plan to design the products package to be more interesting. I might use various colorful package. I plan to distribute the candy in every convenient store. In case of best selling, I will sell it online through website and send the product by mail.
